Our leadership team

Jo Land
Interim Group Chief Executive

As well as my interim role leading the charity, I’m responsible for making sure that we continually improve as an organisation and that we create the right environment to recruit,develop and retain the best employees in social care. I am also a trustee of Key Ring Supported Living Networks, Treasurer of the Charities HR Network (CHRN) and Co-Chair of the HR Network at VODG (Voluntary Organisations Disability Group).

What were you doing before Avenues?

My background in HR has taken me to various commercial and not for profit organisations. Before Avenues I was working for a leading mail order and logistics business.

My best day at Avenues so far?

That was when we achieved an external accreditation for the way in which we manage, develop and treat our employees. What made it special for me was that the whole organisation had been involved in the process and there was a real sense of shared achievement and pride in our success – not as individuals, but as a group of people committed to the same outcome.

Nicola Ford
Group Director of Finance

I am responsible for ensuring the financial control and reporting of the Group's finances and the effectiveness of our IT systems.

What were you doing before Avenues?

I am a qualified Fellow Chartered Accountant and my background in finance comes from a variety of commercial companies, non-departmental public bodies and charities. Immediately before Avenues I was the UK Finance Director at Marie Stopes International.

My best day at Avenues so far?

Even though I haven’t been at Avenues very long yet, it is already difficult to choose but it has to be from one of the many amazing visits to our services. The highlight for me was being able to help one of the people we support with a simple task that brought a huge smile to her face – priceless!

Peter Snelling
Chief Operating Officer

My role focuses on making sure we are providing the best services possible for the people we support. I make sure that we’re continually looking to improve quality and efficiency and to develop and grow what we do.

What were you doing before Avenues?

I have been working in health and social care for the majority of my working life. I have also worked at a senior manager level with local authorities and more recently as a director in the charity sector.

My best day at Avenues so far?

One of my best days recently was when I went to meet the parents of a young person we support. They were in tears as they told me about how the support provided by Avenues has changed their daughter’s life so positively and in turn has removed the stress and pressure from them. They said they now feel they can live a full life again.

Steven Parker
Group Director of Housing and Property

I’m responsible for properties that Avenues has, those we own and those we rent or lease from our partners in the NHS, Local Authorities, Private Landlords and Housing Associations. This is about making sure that they are fit for purpose, suitable for our tenants' needs, and also that we recover the costs necessary to sustain them from our commissioners. I’m also involved in service development, refurbishing schemes and finding new properties.

What were you doing before Avenues?

I worked for a variety of housing associations providing supported housing for vulnerable people. Starting as a volunteer in a night-shelter, I’ve worked my way through far to many jobs too mention. My last role was as a Director for Health and Social Care responsible for business development for a large national provider of care and support.

My best day at Avenues so far?

I have to say each one is so different and that’s what I really like about being here – there is so much going on, and so much potential that its such an exciting place to be.

Carol Jones
Group Director of Quality

My focus is to make sure we always provide high-quality services to everyone we support, which means they are effective, personalised and lead to meaningful outcomes. I'm also responsible for the monitoring of our work so we can make improvements where needed, and celebrate and share the great ideas, commitment and effort of colleagues.

What were you doing before Avenues?

I had been working in similar positions including operational roles. I also have experience of working with other specialist providers of learning disability, mental health and brain injury services for adults and children.

My best day at Avenues so far?

I have had quite a few. It’s always a delight to meet the people we support and their families and chat through the things they are pleased with and also explore new thinking for making improvements. I look forward to meeting many more people in the months to come.